Job Overview
Role: Marketing Intern Location: Bangalore / Mumbai Experience: Freshers Qualification: Any Degree in a related field Key Skills: Customer Personas, Customer Interviews, Consumer Identification, Marketing Communication, AI Content Creation
Job Description
As a Marketing Intern at PayU, you will work closely with marketing managers and cross-functional teams to execute high-impact strategies. Your daily responsibilities include assisting in actively reviewing and updating customer personas to ensure accurate messaging, and communicating directly with customers through structured interviews to gather qualitative data. You will partner with internal sales and product teams to identify current and potential customers for scaling outreach and engagement efforts. Additionally, you will merge real-world customer insights with business objectives to write compelling marketing communications and utilize modern Artificial Intelligence (AI) content tools to build and scale assets across various internal and external marketing channels.
Roles and Responsibilities
- Verify Customer Personas: Assist the team in actively reviewing and updating customer personas to ensure all messaging accurately targets the right audience segments.
- Conduct Customer Interviews: Communicate directly with customers through structured interviews to gather qualitative data regarding their needs, pain points, and product usage behaviors.
- Consumer Identification & Outreach: Partner with internal sales and product teams to identify current and potential customers for scaling outreach and engagement efforts.
- Crafting Marketing Communication: Merge real-world customer insights with core business objectives to write, conceptualize, and deploy compelling marketing communications.
- Creating Content with AI: Utilize and experiment with modern Artificial Intelligence (AI) content tools to build and scale assets across various internal and external marketing channels.
Skills and Eligibility Criteria
Educational Background: Candidates must hold Any degree from a recognized institution, ideally with an orientation towards marketing, business administration, or corporate communications.
Experience: Freshers
Competencies:
- Candidate Profile: Freshers with strong communication skills, a proactive attitude, and an eagerness to learn about the fintech marketing landscape.