Job Overview
Role: Business Analyst Location: Noida Experience: Freshers / Experienced Qualification: B.E./B.Tech Key Skills: Product Analytics, Business Analysis, SQL, Large-Scale Data Analysis, BI Reporting, Experimentation, User Behavior, Revenue Metrics, Digital Marketing Analytics
Job Description
The Business Analyst role at Paytm is focused on using data to support decision-making across the company's advertising platform. The position involves analyzing product performance, user behavior, revenue metrics, advertising campaigns, funnels, retention, and feature adoption. The analyst will work closely with Product, Data Engineering, Sales, and Operations teams to translate analytical findings into practical business recommendations.
Roles and Responsibilities
- Product Analysis: Analyze product performance, user behavior, revenue metrics, advertising campaigns, funnels, retention, and feature adoption.
- Data Analysis: Use strong SQL expertise for large-scale data analysis and reporting.
- Reporting & Dashboards: Build and maintain automated dashboards and BI reports using tools like Superset, Tableau, Power BI, or Looker.
- Experimentation: Apply A/B testing and experimentation frameworks to inform product or marketing decisions.
- Digital Marketing Analytics: Track and optimize digital marketing performance, including metrics like CAC, ROI, CTR, and Conversion Rate.
- Collaboration: Work closely with Product, Data Engineering, Sales, and Operations teams.
- Recommendations: Translate analytical findings into practical business recommendations.
- Segmentation: Use segmentation to examine differences between groups of users, customers, or advertisers.
Skills and Eligibility Criteria
Educational Background: B.E./B.Tech from a reputed engineering institute.
Experience: Freshers / Experienced. Experience in Product Analytics, Management Consulting, Business Strategy, or Sales/Marketing Analytics is relevant.
Mandatory Technical Skills:
- Strong expertise in SQL for large-scale data analysis and reporting
- Experience with BI tools such as Superset, Tableau, Power BI, or Looker
Competencies:
- Strong understanding of product analytics, marketing metrics, funnels, and experimentation
- Familiarity with digital marketing platforms such as Google Ads and Meta Ads Manager
- Experience in AdTech or MarTech (preferred)