Job Overview
Role: Social Media & Creator Marketing Location: Bangalore Experience: 0-3 Years (Internships and personal projects are considered relevant) Qualification: Not explicitly stated, implied Bachelor's in Marketing, Communications, or related Key Skills: Social Media, Creator Marketing, Content Strategy, Performance Marketing, Internet Culture, Trend Spotting
Job Description
The Social Media & Creator Marketing role is designed for candidates who are deeply familiar with internet culture and social platforms. You will monitor emerging trends, memes, creators, conversations, and cultural moments, determining which ones could potentially become useful marketing opportunities. The role combines creative thinking, social media knowledge, creator partnerships, content development, and performance analysis, focusing on driving engagement and brand participation in online conversations.
Roles and Responsibilities
- Trend Identification: Identify emerging social media trends, memes, creators, and online conversations. Monitor internet culture and identify opportunities relevant to the brand.
- Creator Sourcing: Research and identify creators who fit the company's brand and target audience.
- Content Collaboration: Collaborate with creators on content concepts and campaigns. Help develop creative concepts and scripts for creator-led content.
- Campaign Management: Support social media campaigns designed to generate audience engagement.
- Performance Analysis: Analyze content performance and identify successful hooks and narratives. Repurpose successful creative insights into high-performing advertisements. Test different creative concepts and content formats. Measure campaign performance and use data to improve future campaigns.
- Teamwork & Innovation: Work closely with the marketing team on content execution. Contribute ideas in a fast-moving startup environment. Communicate creative ideas clearly to internal teams and external creators.
Skills and Eligibility Criteria
Experience: 0–3 years of experience creating content or working with a content-focused brand. Internships and personal projects are considered relevant experience.
Mandatory Technical Skills:
- Strong familiarity with Instagram, YouTube, Reddit, X, and other internet communities.
- Understanding of memes, pop culture, online conversations, and creator ecosystems (Internet Culture).
- Ability to identify creators who are suitable for a brand (Creator Marketing).
- Ability to understand what makes social content engaging and native to a particular platform (Content).
- Ability to evaluate content performance and use insights to improve campaigns (Analytics).
Competencies:
- Curiosity and willingness to experiment with new ideas (Creative Thinking).
- Strong written and verbal communication skills.
- A social page, videos, campaigns, content portfolio, or personal projects can strengthen an application (Portfolio).
- Comfortable working in a fast-moving startup and taking ownership of projects (Work Style).