Job Overview
Role: Social Media & Creator Marketing Location: Greater Bengaluru Area Experience: 0–3 years of experience creating content or working with a content-focused brand Qualification: N/A
Job Description
The Social Media & Creator Marketing role is designed for candidates who are deeply familiar with internet culture and social platforms. You will monitor emerging trends, memes, creators, conversations, and cultural moments and determine which ones could potentially become useful marketing opportunities. The role combines creative thinking, social media knowledge, creator partnerships, content development, and performance analysis, requiring you to understand why certain content works, test ideas, and measure results.
Roles and Responsibilities
- Identify emerging social media trends, memes, creators, and online conversations.
- Monitor internet culture and identify opportunities relevant to the brand.
- Research and identify creators who fit the company's brand and target audience.
- Collaborate with creators on content concepts and campaigns.
- Help develop creative concepts and scripts for creator-led content.
- Support social media campaigns designed to generate audience engagement.
- Analyze content performance and identify successful hooks and narratives.
- Repurpose successful creative insights into high-performing advertisements.
- Test different creative concepts and content formats.
- Measure campaign performance and use data to improve future campaigns.
- Work closely with the marketing team on content execution.
- Contribute ideas in a fast-moving startup environment.
- Communicate creative ideas clearly to internal teams and external creators.
Skills and Eligibility Criteria
Experience: 0–3 years of experience creating content or working with a content-focused brand. Internships and personal projects are considered relevant experience.
Mandatory Technical Skills:
- Social Media: Strong familiarity with Instagram, YouTube, Reddit, X, and other internet communities.
- Internet Culture: Understanding of memes, pop culture, online conversations, and creator ecosystems.
Competencies:
- Creator Marketing: Ability to identify creators who are suitable for a brand.
- Content: Ability to understand what makes social content engaging and native to a particular platform.
- Creative Thinking: Curiosity and willingness to experiment with new ideas.
- Communication: Strong written and verbal communication skills.
- Analytics: Ability to evaluate content performance and use insights to improve campaigns.
- Portfolio: A social page, videos, campaigns, content portfolio, or personal projects can strengthen an application.
- Work Style: Comfortable working in a fast-moving startup and taking ownership of projects.