Social Media & Creator Marketing

Job Overview

Role: Social Media & Creator Marketing Location: Greater Bengaluru Area Experience: 0–3 Years Qualification: N/A Key Skills: Social Media Marketing, Creator Marketing, Content Strategy, Performance Marketing, Digital Marketing, Internet Culture, Content Creation

Job Description

Rapido is hiring for a Social Media & Creator Marketing role in the Bangalore area. Candidates with 0–3 years of experience can apply, and internships, personal projects, content pages, and creator-related experience are considered relevant. This opportunity is aimed at candidates who want to build a career in social media marketing, creator marketing, content strategy, and performance-driven digital marketing. The position is an on-site, full-time role and provides an opportunity to work closely with a fast-moving marketing team and the founding team. The Social Media & Creator Marketing role is designed for candidates who are deeply familiar with internet culture and social platforms. You will monitor emerging trends, memes, creators, conversations, and cultural moments and determine which ones could potentially become useful marketing opportunities. The role combines creative thinking, social media knowledge, creator partnerships, content development, and performance analysis. A successful candidate will not simply create posts. They will need to understand why certain content works, test different ideas, measure results, and use those insights to improve future campaigns.

Roles and Responsibilities

• Identify: Emerging social media trends, memes, creators, and online conversations.
• Monitor: Internet culture and identify opportunities relevant to the brand.
• Research and identify: Creators who fit the company's brand and target audience.
• Collaborate: With creators on content concepts and campaigns.
• Help develop: Creative concepts and scripts for creator-led content.
• Support: Social media campaigns designed to generate audience engagement.
• Analyze: Content performance and identify successful hooks and narratives.
• Repurpose: Successful creative insights into high-performing advertisements.
• Test: Different creative concepts and content formats.
• Measure: Campaign performance and use data to improve future campaigns.
• Work closely: With the marketing team on content execution.
• Contribute: Ideas in a fast-moving startup environment.
• Communicate: Creative ideas clearly to internal teams and external creators.

Skills and Eligibility Criteria

Experience: 0–3 years of experience creating content or working with a content-focused brand. Internships and personal projects are considered relevant experience.

Competencies:

• Strong familiarity with Instagram, YouTube, Reddit, X, and other internet communities.
• Understanding of memes, pop culture, online conversations, and creator ecosystems.
• Ability to identify creators who are suitable for a brand.
• Ability to understand what makes social content engaging and native to a particular platform.
• Curiosity and willingness to experiment with new ideas.
• Strong written and verbal communication skills.
• Ability to evaluate content performance and use insights to improve campaigns.
• A social page, videos, campaigns, content portfolio, or personal projects can strengthen an application.
• Comfortable working in a fast-moving startup and taking ownership of projects.